Hovex came directly to us asking for a commercial to promote their new revolutionary product to the Australian market. There was a tight turn around, the client originally wanting live shoots and motion graphics to be mixed into live footage, there was neither time nor budget to do so. I came created this animated concept instead. It did initially take some convincing as the client had not done a full animated commercial before, but after a round of concepts and pitches, it was given the go ahead. Working closely with the clients and with the assistance of some work experience students, I created a fun and bright commercial for their new product release using a range of techniques that all tied well together.